The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

SnapApp

FEBRUARY 23, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content. ” - David Meerman Scott. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 22, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . What a way to get us ready for the rest of the week, am I right? . Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I worked with two nonprofits that target consumers, so I put them into the B2C group.). SmartInsights Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111