ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? And this allows us to assess two new KPI categories — elasticity and velocity.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. But sales is thinking about accounts.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. But sales is thinking about accounts.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. But sales is thinking about accounts.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. But sales is thinking about accounts.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40