PureB2B
MARCH 31, 2022
Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.
B2B Marketing Directions
SEPTEMBER 26, 2021
As I wrote in a recent post , identifying all potential growth opportunities is far less likely to occur when marketing and other business leaders fail to take an expansive view of their market. And it's unlikely that typical demand generation programs will persuade them to change their position. In This Corner.
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Inbox Insight
APRIL 19, 2021
These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Reading time: 4 minutes.
Content4Demand
NOVEMBER 5, 2021
Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape?
NetLine
DECEMBER 12, 2018
Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We *literally* process 19 content-based research inquiries – leads – every minute across our platform.
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