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Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape?

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What’s New for 2019: NetLine’s Programmatic and Full Funnel Acceleration Solutions

NetLine

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We *literally* process 19 content-based research inquiries – leads – every minute across our platform.