Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Inbox Insight

APRIL 14, 2023

This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Anteriad

JANUARY 3, 2023

Predictive analytics promised that the innovative marketer would be able to “guess” which leads would be most valuable in filling even the most ambitious sales funnel. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. So, despite being the best on the market, you struggle to hit your sales goals. Unfortunately, this scenario happens all the time to businesses with outstanding products and services.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84