article thumbnail

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). You also want to clearly link your breadcrumb titles to the page.

article thumbnail

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since the dawn of online search engines, external links have been a major factor in calculating a domain’s overall authority, which in turn influences its ranks for various keywords. Semantic search, including artificial intelligence and natural language processing now help to determine whether an acquired link was “natural.”.

article thumbnail

Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Why the Terms Are Differentiated. In this context, there isn’t a major differentiator between “desktop” and “mobile” SEO—even if desktop rankings are all you’re after, you still need a mobile-optimized site. Results are also becoming more similar as the months go on, reducing the need to differentiate the terms. Unifying SERPs.

SEO 98