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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

It also helps users find higher-level pages faster if they landed on your site from search or a deep link. It's a secondary navigation bar that typically appears as horizontal text links, separated by the "greater than" symbol (>). What is breadcrumb navigation? Get creative with design.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Why the Terms Are Differentiated. In this context, there isn’t a major differentiator between “desktop” and “mobile” SEO—even if desktop rankings are all you’re after, you still need a mobile-optimized site. Results are also becoming more similar as the months go on, reducing the need to differentiate the terms. Unifying SERPs.

SEO 98
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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

However, this fact manifested manipulative link building schemes that created nothing other than spam across the Web, which is something Google has been working feverishly to eliminate since it launched it original Penguin algorithm in April 2012. Instead of linking to your homepage, do some deep linking.