Martech

SEPTEMBER 24, 2021

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

De-duplication 132

De-duplication Marketing Automation Services ROI Aggregators 132

Biznology

JANUARY 30, 2015

They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated. How do I match and de-duplicate customer records effectively? Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

ANNUITAS

SEPTEMBER 7, 2010

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate. A Process-Based Approach to Lead Management. Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Make sure you define a process for how data is compiled , segmented, and de-duped.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Customer Experience Matrix

NOVEMBER 28, 2012

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. making decisions based on rules and predictive models.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Martech Advisor

OCTOBER 15, 2019

Today there are several SaaS based tools as well as specialist data enrichment vendors available to help with this ongoing requirement. Not having hard rules in place for data entry, tagging, and other categorization, which can help ensure easy access and activation in future.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84