Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.”

Case Study 52

Case Study Case Studies Outgrow Studies 52

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  This particular case is indicative of how many respond when things don’t work out as intended.  A Process-Based Approach to Lead Management.   The result? Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Martech Advisor

DECEMBER 27, 2019

Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. To make the case for your technology investments you need to establish measurement metrics.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61