Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Lead Management' 2) Set Up Alerts.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

ANNUITAS

OCTOBER 6, 2010

Also, be sure to track buyers’ interaction with each content segment. Their reporting showed they were generating 4,000 leads per month and they knew the majority of these had to be nurtured rather than being sent to sales. This of course meant that the 4,000 leads the organization thought they were generating were actually much less.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  A Process-Based Approach to Lead Management.   These comments and statistics only underscore the need for organizations to develop and implement a data management and hygiene strategy. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100