Marketo
OCTOBER 9, 2015
Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. Segment using job title data.
Marketo
DECEMBER 10, 2013
Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate. Lead Management
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ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A Process-Based Approach to Lead Management. These comments and statistics only underscore the need for organizations to develop and implement a data management and hygiene strategy.
DealSignal
MARCH 11, 2019
The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Another gap occurs in lead scoring. If sales reps fail to act on marketing qualified leads, one reason is poor data quality.
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