DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Lead Management' 2) Set Up Alerts.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Hubspot

JULY 27, 2023

Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. Prospect and Lead Management A steady stream of leads keeps businesses afloat. Use AI for data enrichment.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

ANNUITAS

OCTOBER 6, 2010

Also, be sure to track buyers’ interaction with each content segment. Their reporting showed they were generating 4,000 leads per month and they knew the majority of these had to be nurtured rather than being sent to sales. This of course meant that the 4,000 leads the organization thought they were generating were actually much less.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  A Process-Based Approach to Lead Management.   These comments and statistics only underscore the need for organizations to develop and implement a data management and hygiene strategy. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Zoominfo

APRIL 27, 2022

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. As for existing inconsistent records, tools like ZoomInfo can normalize records in batches for more unified field names and more accurate segmentation.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Adobe Experience Cloud Blog

OCTOBER 9, 2015

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48