Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Email marketing is the go-to lead generation strategy among B2B marketers.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Direct marketing lists? Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40