Database Marketing Direct Marketing Sales Leads Telemarketing 
PureB2B
MAY 30, 2022
Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. Assessing the market need. Email marketing. Content marketing. What are your options?
Online Marketing Institute
JULY 31, 2009
Lead farming? Direct marketing lists? Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact.
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