Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 15, 2011

Not surprisingly there was a wide variety of opinions both from the panel as well as from many attendees I talked to later in the day. Where is the differentiation potential? • Membership of the Direct Marketing Association and those who attended the NCDM (National Center for Database Marketing) is a good place to start.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. population. Sore spot with us PR types.) The answer may surprise you.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? The topic is ROI measurement of Marketing initiatives. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40