Database Marketing Differentiation Opinions Telemarketing 
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? The topic is ROI measurement of Marketing initiatives. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken.
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