Remove CRM Remove Database Marketing Remove De-duplication Remove Segmentation
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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

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Building Your B2B Marketing Database

Biznology

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” Source (where the data came from, and when). Unique identifier (to match and de-duplicate records).