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Ten tips for customer reactivation

Biznology

Customer value, using indicators like RFM, cumulative margins, or intent signals. Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Product usage. Get your own copy here.

Tips 196
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Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Because of the velocity of the data, because of the companies with high lead volume.