Remove de-dupe
article thumbnail

The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Next up: Marketing Automation. The platform could improve the sync/integration with Salesforce. Let me know!

article thumbnail

10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

Find your ideal accounts and decision-makers, map the data to your CRM fields and push the data you need directly into the CRM. You can even de-dupe records before pushing them. Aligning sales and marketing becomes critical to maintain existing consumers and boost revenue. . Calling Tools Integration.