Remove Data Hygiene Remove Database Marketing Remove Lead Management Remove Segmentation
article thumbnail

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

. * At whatever interval you elect to define a lead as “non-responsive,” put in place a multi-step, triggered lead nurture campaign (sometimes referred to as a “Wake the Dead” program), one that is purpose-built for non-responders and tailored to specific audience segments.

article thumbnail

How Good Content can Help Improve Database Health

The Point

On a regular (say, annual) basis, use subscription management techniques to encourage contacts to identify their interests. . • Asking subscribers what information they want to receive.