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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are You have to fish where the fish are, right? are incorporated into the program.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Bottom line -- I wanted a win: win scenario.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. Hmm, sounds a lot like WPO.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Content that is created with the customer in mind will be far more effective. What problems does it solve?

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Are you reaching your Best Customers through social media?