Remove sales-opportunities
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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Negative personas also present an opportunity, as they will have a circle of influence in which you could get traction. Not Analyzing Existing Data Have you segmented your current database? Do surveys, interviews and find out as much as you can. It happens. Do you know who is in there, why and what their profile is?

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks. I'm beginning to steer my clients away from Twitter as a brand marketing opportunity. I see Twitter for branding working in only the rarest of examples.

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