Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 13, 2011

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Boost your visitor-to-lead ratios by testing and improving your landing pages and making sure people are finding the right offers at the right time.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

No limit on page views. FAQ: What’s the Difference Between a Home Page and a Landing Page? eMarketing Strategist , August 3, 2010 A home page is the page people land on when they go to your main URL such as www.yourdomain.com. Up to 10,000 emails per month.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40