Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

JULY 31, 2009

5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. 6) SFA integration — ditto the above. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 9, 2009

I welcome your comments to this blog post or you can add specific content to this article at this wiki: Three Phases of Social Media Maturation Posted by Marc Hausman at 6:04 PM Labels: BearingPoint , Epok , GovDelivery , Microsoft , social media , Spirent , technology public relations 8comments: MIke Dubrall said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40