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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing? 70% of HCPs said that pharma representatives do not understand their requirements completely. Pharma marketing is complex.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. And for what? We just did it voluntarily. Interaction.

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