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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Personal information, health data, and other sensitive details collected from customers and healthcare professionals must be kept private and secure according to privacy laws.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. And given that all of the attacks from would-be “Facebook killers” along with Mark Zuckerberg’s own complete disregard for data privacy or user experience still haven’t doomed the platform, she may well be right.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. Case studies and customer testimonials. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Great campaigns and creative.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. According to Tom Grant , Ph.D,

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