Remove Curation Remove Merchandising Remove Microsite Remove Social Media
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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They take a persona and merchandise it. Find history in the grit, and then turn your people into protagonists that move that story along. Takeaway: Get sticky.

Loyalty 40
article thumbnail

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They take a persona and merchandise it. Find history in the grit, and then turn your people into protagonists that move that story along. Takeaway: Get sticky.

Loyalty 40
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T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

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Innovative Growth Hacking Strategies for B2B success

Valasys

This way, you won’t break your bank balance and drum up a media presence through numerous accounts, all talking about your product or service. By partnering with influencers, you can incentive the relationship by offering discount codes, merchandise, and other giveaways to create a long-lasting impression among your target audience.