How Boutique Hotels Create Unique Content that Inspires Loyalty
Content Standard
OCTOBER 22, 2015
” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They take a persona and merchandise it. Find history in the grit, and then turn your people into protagonists that move that story along. Takeaway: Get sticky.
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