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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Where Sitecore is in a fortunate position is in having raised $1.2

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A Powerful Combination: ABX & Personalized Website Content

6sense

To a website visitor, this bespoke experience — delivered at the right time in a buyer’s journey — illustrates that your organization understands their industry, has fluency in their business concerns, and can solve their problems. They’re also more likely to adopt new features or solutions if they’re already a customer. Or you can do both.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Customer Engagement Customer Experience Management Digital Asset Management Digital Experience Content Management. Salesforce Experience Cloud. Effective customer engagement is essential for any business.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

AI will be at the forefront of content curation (and perhaps even production) going forward. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. Marketers should primarily be judged on their impact on revenue.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Advertise open positions across 25,000+ Job Sites with JobTarget. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences. Recruitment, performance management, compensation, learning.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Advertise open positions across 25,000+ Job Sites with JobTarget. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences. Recruitment, performance management, compensation, learning.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Advertise open positions across 25,000+ Job Sites with JobTarget. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences. Recruitment, performance management, compensation, learning.