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Forrester Report: The Birth Of The B2B Consumer

PathFactory

SEPTEMBER 12, 2018

Rather than focus on just ‘any old lead’, their account-based revenue approach serves the most targeted, customized content to accounts that represent the highest annual recurring revenue. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. We recommend jumping in with both feet.

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Forrester Lead Ranking B2B Top of Funnel 40
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4 Bad B2B Content Experiences And How To Avoid Them

PathFactory

SEPTEMBER 27, 2018

They decided to ditch the traditional drip and put all nurture assets into carefully curated content tracks. Learn more about TIBCO’s on-demand nurture strategy. As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%.

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Top of Funnel Sales Qualified Leads Lead Ranking B2B 40
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