Walker Sands

NOVEMBER 20, 2020

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Mastering Attribution and Measurement. Below is a recap of the discussion with key takeaways from the session.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The Moz Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

SEPTEMBER 14, 2010

Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Write your messaging to the personas and build your lists based on the tags. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. Shannon McGuirk shared how to set up a digital PR newsroom that will generate valuable links. this is SO important.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28