Remove CTR Remove Multi-Touch Attribution Remove PR
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From Integration to Attribution: Mastering Marketing ROI

Walker Sands

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Mastering Attribution and Measurement. Below is a recap of the discussion with key takeaways from the session.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The Moz Blog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Write your messaging to the personas and build your lists based on the tags. Im Jay Baer.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. Shannon McGuirk shared how to set up a digital PR newsroom that will generate valuable links. this is SO important.

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