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Event Promotion: 35 Creative Ideas For Your Next Online or Hybrid Event

SpotMe Blog

for better SERP ranking. In fact, Wishpond found retargeted ad click-through rates (CTR) were 10x higher compared to typical display ads. Branded Merchandise. Branded merchandise is a popular, effective way to promote your brand while turning event attendees into walking brand ambassadors. Marketing Ideas for Events.

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The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. Marketers can explore NFT-based campaigns, influencer marketing partnerships, and virtual merchandise to connect with tech-savvy audiences.