B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Adobe Experience Cloud Blog
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Yet the AdWords default is to rotate the ad with the highest CTR more often. Start small, then go where the data takes you.
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