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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand. How much would a customer spend on their product and why? Be mindful of how competitors use geography, psychology, and premium offerings to determine their pricing.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. If social results are going to be included on SERPs, consumers prefer Bing’s layout (social off to the right side) rather than Google’s layout (social mixed with organic results), 63% to 37%. Get Elastic ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ). MediaPost ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ). MediaPost ).