article thumbnail

COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

As a result, marketers with elastic budgets are reaping the benefits. Business & Finance; Investing + Careers = CTR increases up to 73%. Entertainment; Games, TV, Movies, Music, Books = CTR increases averaging 70% with Music specifically seeing a 5x increase (with little to zero price fluctuation).

Trends 57
article thumbnail

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand. How much would a customer spend on their product and why? Be mindful of how competitors use geography, psychology, and premium offerings to determine their pricing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Get Elastic ). Get Elastic ). Click-through rates (CTR) on search ads for keyword phrases with “high commercial intent’ are up to 600 times greater than average CTR for ads on a typical Facebook page. ( Search Engine Journal ). Search Engine Journal ). e-Strategy Trends ). Mobile Marketing Statistics.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ).

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ).