Remove Cross-Selling Remove Urgency Marketing Remove Validation Remove Website Personalization
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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

1) Tailor Your Product/Service for Your Target Market. Banish these hunches with an “assumptions meeting” with your stakeholders in which you pinpoint instances of ‘risky' or ‘difficult to validate' assumptions. Use email marketing to emphasize the personalized value that your product can offer.

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?