Cross-Selling, Pricing and WOM - B2B Marketing Zone

Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

MAY 11, 2022

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. B2B companies are definitely not exempt from this rule. Transaction-based value propositions.

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Everything You Need to Know About Brand Management

Hubspot

AUGUST 30, 2019

We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. Don’t let your brand be like Kanye. Brand Loyalty.

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B2B Marketing Zone

Why Your B2B Business Needs a Customer Loyalty Program

Everything You Need to Know About Brand Management

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