article thumbnail

Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

These incentives can range from early bird pricing to special perks such as backstage passes or even one-on-one time with a keynote speaker. This will add a sense of urgency to your event and get people to act now, or risk losing their spot. To inspire early sign-ups, you’ll need to offer valuable incentives.

article thumbnail

Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. B2B companies are definitely not exempt from this rule. Transaction-based value propositions.

Loyalty 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

The smoking rate drop is unprecedented since SC has the cheapest cigarette prices in the nation. Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And no tax increase on cigarettes. And you have to let your champions lead. “We

article thumbnail

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers. But here’s the cherry on the cake.

article thumbnail

Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. PO (Purchase Order) A document sent by a buyer to a seller, indicating the type, quantity, and agreed price for goods or services. RT (Retweet) When you share someone else’s tweet with your followers.

article thumbnail

4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically.

article thumbnail

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

Service 100