Remove Cross-Selling Remove Differentiation Remove Rules Remove SWOT
article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Most importantly, make sure you’re following these Top 10 Visual Content Rules. The days of selling to “the decision maker” are largely over.

article thumbnail

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot

Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. For example, if you sell to hospitals, it’s probably obvious that your ideal customer is a hospital. SWOT analysis of the target account.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Content Marketing Results: Landing Pages Rule , July 12, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Patsi Krakoff ( @Patsiblogsquad ). Statistics.