Navigate the Channel

OCTOBER 15, 2024

For instance, an AI system might suggest complementary products to a customer who recently made a purchase, thereby increasing cross-selling opportunities. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Navigate the Channel

SEPTEMBER 15, 2023

For instance, an AI system might suggest complementary products to a customer who recently made a purchase, thereby increasing cross-selling opportunities. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. California Privacy Rights Act (CPRA) – Effective Jan 1, 2023. So who do these laws apply to?

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. For example, our A/B testing helped us find the balance of cross-selling/upselling without irritating consumers or adding friction to their experience. You’d be surprised how easy it is to sell more to people that are already buyin g. Feeling Inspired?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. For example, our A/B testing helped us find the balance of cross-selling/upselling without irritating consumers or adding friction to their experience. You’d be surprised how easy it is to sell more to people that are already buyin g. Feeling Inspired?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

MAY 24, 2024

From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. But now, Apple’s Mail Privacy Protection feature has made them even less directional than before.

RFP 133

RFP Deliverability Blast Campaigns Budget Programs 133