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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. But data from other sources must still be added through batch files, slowing the process. At present, Fliptop only sends scores to other systems.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.    With marketing automation and CRM, it’s not any different.  Markets by the Numbers.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before. Why, you ask?

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before. Why, you ask?