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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. Today, a clever ad is no longer enough to stir up consumer interest in a brand. Consider the pitiful state of online ads. It’s no longer about talking at consumers but rather to them. billion in invalid traffic.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. « Virtualization. Load Balancing.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI.