Circle Studio

OCTOBER 4, 2018

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. Most automation platforms have a similar set of tools, such as automated programs, website visitor tracking, lead scoring, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. 3 drivers of email marketing’s evolution.

Email Marketing 118

Email Marketing Planning Work Management Marketing Management 118

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

JANUARY 15, 2013

The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms. What I've learned is, there's no hard and fast rule that governs what fields are mandatory for all landing page forms. Step 1: Understand Page Friction. Think fast!

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28