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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

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article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. As frustrating as it was, in retrospect, it makes sense why.