services 
Paul Gillin
JUNE 24, 2010
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. That’s an impressive result, but it isn’t a return.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. It’s a fantastic question. Every week?
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