B to B CRM Forecasting Wikipedia 
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” A good CRM system is essential.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. It’s a fantastic question. Every week?
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