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New B2B Lead Generation Report from RainToday

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Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

B2B Lead Management Market Heats Up

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4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Same goes for CRM.)

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Demandbase: A New Twist In The Lead Management Automation Market

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I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Only the most relevant contacts (depending on who you sell or market to) from the company location where the search originated get passed along with duplicates automatically removed.