Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 146

Paid Content Ad Building Branding Brand Identity 146

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] [link] Dukky RT @pamdyer: Do you know where to find your biggest fans?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. What do you think?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

A Social Media Strategy is an important and efficient way to achieve this objective. It is more likely to reach highly involved consumers, the non involved wouldn’t bother, so the positive impact delivered by the Social Media Strategy among this key cohort will create a larger value proposition for the brand.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 30, 2010

The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. * #SMO #SEM #SEO [link] Mina Are You Treating Your Fans Like Cattle: [link] @jaybaer [link] Private Label Ebooks Email is my first stop of the day and when returning back to my computer.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? link] jaybaer From an efficiency of effort standpoint Janet, you're right.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. It is Mobile on the radar? link] caitlinmc RT @jaybaer Wow!

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JUNE 23, 2010

The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. What crowdsourcing offers is the opportunity to test much more than ever, in a myriad of traditional and new ways, and do so over a much shorter slice of time than ever before as well. link] Clinton Bonner Thanks Bushwa!

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Sure you can get by with less, and you will once you learn how to be efficient. I loved this post!

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

APRIL 27, 2010

And sure, he gets drinks in a jiffy, is uber-efficient with baggage stowage, etc. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Air travel has devolved to the point that it’s essentially a shared national joke, like Trump’s hair or Paris Hilton’s vacuousness.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133