Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. To understand CRM retargeting one must first understand first-party data. What is CRM data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Martech

AUGUST 23, 2023

Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies. The competitive spirit within the martech sector ensures that innovation remains at the forefront, leading to consistent advancements. A fragmented martech stack can lead to inefficiencies. Prioritize integration.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Litmus

JUNE 23, 2022

Use the data in your CRM to personalize by adding someone’s name, incorporating timed content to drive a sense of urgency, or adding an image or call-to-action (CTA). Customer-centric data privacy policies — like the General Data Protection Regulation ( GDPR ) and The California Consumer Privacy Act (CCPA) — apply to both markets.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Convert

DECEMBER 13, 2021

Information is stored in cookies or Javascript variables (a few examples of these below) that can carry values from multiple touchpoints in the customer journey like user behavior, CRM data, mobile data, purchase data, social media interactions, etc. What Is a DMP Used for? Second-party data. Third-party data.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management API 59

chiefmartech

FEBRUARY 14, 2019

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company. The value of a single source of technology truth for training and onboarding.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41