Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Achieving this can be as easy as simply remembering that you’re communicating with a human being when crafting marketing materials or conversing with prospects.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. This is where our partnership with 6sense comes in.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

NOVEMBER 30, 2023

With an overall increase in searches for Marketing Tools in the US, our Category Intelligence also shows Marketing Attribution, Affiliate Marketing and Data Integration are 3 specific areas surging. billion USD is what the global market for Data Quality Tools is expected to reach by 2030.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80