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Marketer Showcase: Peter Tarrant of Tipalti

NetLine

From discussing key strategies, targeting the right professionals, and learning to keep their tactics creative, he gives us the inside scoop on what’s working in B2B Marketing. Our top performing pieces are the ones with a captivating title that can address a large portion of our target audiences. Let’s dig in!

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Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. CRM & Sales Management. A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. Salesforce.

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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.