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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Even with all this effort, teams still grapple with unreliable data in their records and dashboards, leading to missteps throughout their go-to-market strategy.

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. It provides information that takes up your time and leads teams to lose faith in the CRM and one another.

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in. The ZoomInfo integration provides HubSpot CRM users with the real-time data they need to get their jobs done, regardless of the data’s original source. Remove friction from internal marketing operations workflows.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. The horrors of bad lead lists are endless. Uniqueness : Are there duplicate records? If you’re not sure, just check your bill: Most CRM companies charge by the record.).